Validating the Strategic, Communicative, Personal and Motivational Traits of Entrepreneurial Leadership as Correlates of Entrepreneurial Success among Micropreneurships

Abstract

The unprecedented increase in the weakening of the operations, function-ability and success of micropreneurships has been traced to entrepreneurial leadership (EL) traits, that is, strategic traits (STs), communicative traits (CTs), personal traits (PTs) and motivational traits (MTs). Despite being the largest form of business in Nigeria, literature on STs, CTs, PTs and MTs as correlates of micropreneurships’ entrepreneurial success (ES) seems scant. Owing to the stagnation in growth and abysmal success of micropreneurships in Bwari market, Abuja, this study seeks to investigate the correlation between the STs, CTs, PTs and MTs, and the ES with special focus on micropreneurships in the market. A cross-sectional survey research design, and criterion and systematic sampling techniques were employed to generate data from 211 micropreneurs via questionnaire. The Pearson product moment correlation analysis shows that these traits correlate positively and significantly with ES. Therefore, micropreneurships whose owner-managers possess these traits will achieve improved ES. The study concludes with theoretical and practical implications, and limitations and future research directions