Influence of Spouses Decision-Making on Purchase of Clothing in Anambra State, Nigeria
Abstract
The study examined the influence of spouses’ purchase decision-making on purchase of clothing in Anambra State. Two specific objectives were examined in the study including extent of influence of spouses’ involvement, and spouses’ education, on their purchase of clothing in Anambra State. Two research questions and hypotheses were formulated in line with the objectives. This study was anchored on the Theory of Reasoned Action (TRA). The study was a survey research design. Three hundred and sixty-eight (368) husband and wives put together drawn from customers of the sample products were conveniently sampled. The questionnaire was used to source the primary data from the study respondents. The data were analyzed in percentages and frequency tables. The hypotheses were tested using multiple regression analysis method at 0.05% level of significance. The results of the study revealed that all the study variables - spouses’ involvement, and spouses’ education have significant positive influence on their purchase of clothing in Anambra State of Nigeria. The study concluded that spouses’ purchase decision-making has positive significant effect on their purchase of clothing in Anambra State. The study recommended that married people should involve each other in making choice of clothing as this will enable each spouse to conscious of what to wear that will be acceptable by the spouse. Spouses’ should always be conscious of their enlightened level which will help to provide them with information as regards the purchase of clothing, as well as encourage them to get involved in purchase decisions quickly on joint decision outcomes.
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