Effect of Strategic Planning on Organizational Productivity of Brewing Industries in South-East, Nigeria

Abstract

This study examined the effect of strategic planning on organizational productivity in brewing industries located in South-East Nigeria. The research focused on how strategy evaluation and strategy control influence key components of organizational performance, specifically organizational training and organizational communication. A survey research design was adopted, and primary data were collected using structured questionnaires administered to a sample of 481 respondents, drawn proportionally from a total population of 2,416 employees across five selected brewing industries. The collected data were analyzed using descriptive statistics and multiple regression analysis with the aid of SPSS version 23. The findings revealed that strategy evaluation had a significant positive effect on organizational training (β = 0.955, t = 68.916, p < 0.001), indicating that systematic evaluation processes substantially enhance workforce development and skill-building practices within brewing industries. Similarly, strategy control had a significant positive effect on organizational communication (β = 0.929, t = 17.275, p < 0.001), demonstrating that effective monitoring and control mechanisms improve internal communication flows and facilitate better alignment of organizational objectives. The overall model fit was strong, with R² values of 0.912 for strategy evaluation and 0.863 for strategy control, implying that strategic planning explains a substantial proportion of the variation in organizational productivity. The study concludes that strategic planning plays a crucial role in improving organizational productivity within brewing industries in South-East Nigeria. It recommends that management should strengthen strategy evaluation frameworks and establish robust strategy control mechanisms to enhance operational efficiency, workforce competence, and sustainable business performance.