Digital Transformation and the Future of Igbo Apprenticeship Model In Obosi, Anambra State, Nigeria

Abstract

The study examined digital transformation and the future of Igbo apprenticeship model in Obosi, Anambra State. The researcher developed four objectives such as to evaluate the effect of digital communication on the future of Igbo apprenticeship model; examine the effect of media literacy on the future of Igbo apprenticeship model; determine the effect of cyber security awareness on the future of Igbo apprenticeship model; and determine the effect of digital culture on the future of Igbo apprenticeship model in Obosi, Anambra State. The study adopted survey method of research. Data were generated through primary and secondary sources. The method for data collection was questionnaire which was administered randomly among the staff of the selected firms. The population of the study was eight hundred and nine (809). The sample size of the study was eight hundred and nine (809).While seven hundred and forty-two (742) where retrieved. The hypotheses were tested using regression analysis method at 0.05% level of significance. The findings of the study revealed, Digital communication has significant effect on the future of Igbo apprenticeship model in Obosi, Anambra State; Media literacy has significant effect on the future of Igbo apprenticeship model in Obosi, Anambra State; Cyber security awareness has significant effect on the future of Igbo apprenticeship model in Obosi, Anambra State. The study conclude that strategic integration of digital transformation into the traditional apprenticeship framework is essential for ensuring its continued contribution to youth empowerment, entrepreneurship development, and economic growth. The study recommends, Masters and apprentices coordinators should deliberately integrate digital communication platforms such as WhatsApp, Telegram, and Email into apprenticeship management. Media literacy should be incorporated into the apprenticeship training structure. Cybersecurity education should be prioritized within the apprenticeship system to protect business data and online transactions.