Digital Literacy and Economic Empowerment of Women Bakers in Anambra State

Abstract

The study examined the effect of digital literacy on economic empowerment; with a focus on women bakers in Anambra State. The objectives of the study were to: determine the effect of digital transformation, digital communication, on economic empowerment of women bakers in Anambra State. The study was anchored on Digital Literacy Theory. The study adopted survey method of research. Data were generated through primary and secondary sources. The method for data collection was questionnaire which was administered randomly among the successful business owners. The populations of the study were 910, The sample size was nine hundred and ten (910). While eight hundred and seventy-three (873) where retrieved. The hypotheses were tested using regression method at 0.05% level of significance. The findings of the study revealed that Digital transformation had significant positive effect on economic empowerment of women bakers in Anambra State., (t=3.797, p=0.000). Digital communication had significant effect on economic empowerment of women bakers in Anambra State. (t=10.224, p=0.000); The study concluded that digital literacy is a powerful catalyst for women’s economic empowerment in Anambra State. By equipping women bakers with digital skills, knowledge, and a positive digital orientation, digital literacy would enhance income generation, business sustainability, financial inclusion, and overall economic well-being.The study recommended that, The Anambra State Government and relevant agencies should provide structured digital transformation training for women bakers, focusing on the use of mobile banking, POS systems, e-wallets, online marketplaces, and digital record-keeping tools.Women bakers should be encouraged to leverage digital communication platforms such as WhatsApp, Facebook, Instagram, and SMS marketing to advertise products, engage customers, and expand market reach.