MGBAME, A.; IYADI , R. CONTENT MARKETING STRATEGY AND CUSTOMER ENGAGEMENT IN THE NIGERIAN NON-ALCOHOLIC BEVERAGE INDUSTRY. JOURNAL OF EMERGING TRENDS IN MANAGEMENT SCIENCES AND ENTREPRENEURSHIP, [S. l.], v. 4, n. 1, p. 55–81, 2022. Disponível em: https://jetmase.com/index.php/jetmase/article/view/27. Acesso em: 13 nov. 2026.