DIMOBI, V. I.; ANYASOR, O. M. GUERILLA MARKETING TECHNIQUES AND CONSUMER PURCHASE OF CARBONATED SOFT DRINKS IN ANAMBRA STATE, NIGERIA. JOURNAL OF EMERGING TRENDS IN MANAGEMENT SCIENCES AND ENTREPRENEURSHIP, [S. l.], v. 4, n. 1, p. 215–234, 2022. Disponível em: https://jetmase.com/index.php/jetmase/article/view/37. Acesso em: 13 nov. 2026.