Competitive Strategy and Employee Output of Hospitality Industries in Anambra State

Abstract

The study examined the competitive strategy and employee output of hospitality industries in Anambra State. The researcher developed two objectives which were to: Determine the extent to which cost leadership strategy affects employee output of hospitality industries in Anambra State: Evaluate the extent to which differentiation cost strategy affects employee output of hospitality industries in Anambra State; This study is anchored on Porter Generic Strategies Model. Data were generated through primary and secondary sources. The method for data collection was the questionnaire which was administered randomly among the staff of the hospitality firms. The population of the study was four hundred and twenty-six (426). Three hundred and seventy-seven (377) (88.49%) copies of questionnaire were retrieved out of the copies of questionnaires distributed. The hypotheses were tested using regression analysis method at 0.05% level of significance. Findings from the study revealed that Cost leadership strategy has significant effect on employee output of hospitality industries in Anambra State (t-test, 2.128, p=002), Differentiation cost strategy has significant effect on employee output of hospitality industries in Anambra State, (t-test, 3.041, p=000), The study concludes competitive strategy and employee output of hospitality industries in Anambra State. The study recommended that organizations needs to understand cost leadership strategy as a way to improve operations and should take advantage of outsourcing tasks to experts in order to help maintain their course of action and position in the market; Some of the ways in which the hotels are able to achieve differentiation is through maintaining quality of staff, offering a variety of services and using superior products; Hospitality industries employ cost focus strategy effectiveness and swiftness in operations to accommodate a broader range of customer segments along their business growth path.