Artificial Intelligence and Performance of Telecommunication Companies n Anambra State, Nigeria

Abstract

This study examined the effect of artificial intelligence on performance of telecommunication companies in Anambra State, Nigeria. Specifically, the study investigated the effect of AI infrastructure on product performance of telecommunication companies; AI machine learning on the operational performance of telecommunication companies; robotic process AI on profitability of telecommunication companies; AI decision making on marketing performance of telecommunication companies and the effect of AI neural network on environmental performance of telecommunication companies in Anambra State, Nigeria. Five research questions and five hypotheses were formulated in line with the objectives. Relevant conceptual, theoretical and empirical literature were reviewed. This study was anchored on Technology Acceptance Model and Resource-Based-View-Theory. The study adopted descriptive survey research design. The population of the study comprised 4,961 staff of telecommunication companies in Anambra State. A sample size of 967 respondents was selected. Questionnaire was employed as the main instrument for data collection. Face and content validity of the questionnaire was adopted using experts' judgment. Test re-test and Cronbach Alpha was used to test the reliability of the instrument. The data generated were analyzed using simple percentage analysis and Linear Regression Analysis was used in testing the hypotheses. The study found that AI infrastructure had a significant positive effect on product performance in telecommunication firms; AI machine learning had a significant positive effect on operational performance; Robotic process AI had a significant positive effect on profitability; AI decision making had a significant effect on marketing performance, and AI neural network had a significant positive effect on environmental performance. The study concluded that artificial intelligence had a significant positive effect on the performance of telecommunication firms in Anambra State, Nigeria.