EFFECT OF INFORMATION COMMUNICATION ON THE PERFORMANCE OF SELECTED MANUFACTURING FIRMS IN DELTA NORTH SENATORIAL DISTRICT, DELTA STATE

Abstract

Effect of information communication on the performance of selected manufacturing firm in Delta North Senatorial District was the focus. Data was collected through primary and secondary sources. The population comprised Management and Junior Staff of selected Paint industry in the area under study. A sample size of 64 was obtained through judgmental random sampling technique. Face-to-face discussion method was the instrument for data collection. This instrument was adopted in order to get the true opinion of the respondents on the subject matter. The returned data was subjected to chi-square analysis. It was observed that effective communication has positive significant effect on the performance of paint manufacturing industry in Delta North Senatorial District because calculated value of 63.54 was obtained compared to the critical value of 5.99. The study concluded that effective communication will certainly improve productivity in paint industry thereby inducing growth in the economy. The study recommended among others that information overload should be avoided in order to achieve effective communication that produces useful results among workers/employees. Organizational structure and leadership style that does not support effective communication system should be re-designed. Policy that encourages continuous use of effective information communication methods among paint industry owners is also suggested.