Television Advertising Stimulation and Re-purchase of Sanitary Pad Brands in Anambra State, Nigeria
Abstract
The study examines television advertising stimulation and repurchase of sanitary pad brands in Anambra State, Nigeria. Specifically, this study examined the extent of interest stimulation attribute of female students to repurchase sanitary pad brands among others. Conceptual, theories, and empirical studies relating to to this research area were critically reviewed.. The study adopted a descriptive research design with Anambra State, Nigeria as its area of the study. Population of the study and determination of the sample size were determined. The study adopted the multiple regression of analysis in analyzing the data. The study found that marketers strategically target these distinct groups with tailored marketing campaigns to enhance brand loyalty. The study concluded by providing clear advertising messages, their products, brands can effectively influence repurchase intentions and build stronger customer relationships. The study recommended that firms producing sanitary pad brands should apply concise messages and direct messages before female audience among others.
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