Digital Marketing Platforms and Sales Performance of Selected Roofing Sheet Companies in Anambra State Nigeria
Abstract
The study examined digital marketing platforms, and sales performance of selected roofing sheet companies in Anambra state, Nigeria. The study identified that roofing sheet companies in Nigeria faces a significant hurdle in effectively leveraging digital marketing platforms to enhance their sales performance as a problem. The specific objective was to determine the effect of WhatsApp on sales performance of selected roofing sheet companies in Anambra state, Nigeria among others. Research questions were to what extent does WhatsApp as a digital platform affect the sales performance of selected roofing sheet companies in Anambra state, Nigeria? Among other. Research hypothesis stated WhatsApp as a digital platform has no significant effect on sales performance of selected roofing sheet companies in Anambra state, Nigeria among others. The study found that E-mail marketing and WhatsApp marketing are the most effective and statistically significant digital channel for driving sales performance among roofing sheet companies in Anambra state, Nigeria. The study recommended that given its statistically proven and most significant positive impact on sales, companies should substantially increase strategic efforts in advanced email campaigns, focusing on tailored content and strong calls to action to maximize direct sales conversions among others.
