Essential of Sales Representatives’ Training In Beverage Manufacturing Firms

Authors

  • L. A. Ohazulike
  • N. A. Chendo

Abstract

This study examined essential of sales representatives’ training in beverage
manufacturing firms. Specific objective was to examine the result of sales volume after sales
representative’s training among others. Survey research design was adopted. Area of the study
was Nwaugo, Beer Market at Port Harcourt Road, Fegge, Onitsha Metropolis. Population of the
study was three hundred and ninety five (395). The sample size was three hundred and eighty
two (382) respondents. Two point Likert Scale of questioning was applied. Data was analyzed
using percentage of questionnaire.. The study found out that training of sales representatives was
essential to the development of firms. The study concluded that sales training is very essential
and it is a yard stick to measure the competence of sales personnel. The study recommended that
firms’ management should ensure that competent personnel should train the sales representatives
among others.

 

Author Biographies

L. A. Ohazulike

 

 

N. A. Chendo

 

 

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Published

2022-12-12

How to Cite

Ohazulike, L. A. ., & Chendo, N. A. . (2022). Essential of Sales Representatives’ Training In Beverage Manufacturing Firms. JOURNAL OF EMERGING TRENDS IN MANAGEMENT SCIENCES AND ENTREPRENEURSHIP, 4(2), 48–57. Retrieved from https://jetmase.com/index.php/jetmase/article/view/58

Issue

Vol. 4 No. 2 (2022): JETMASE

Section

Articles

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